sass & bide 是由來自澳洲的 Sarah-Jane Clarke 和 Heidi Middleton 共同創立的品牌，宗旨就是為了強烈的、難解的及美麗的事物傾盡全力。
2002 年時，因為透過與慾望城市主演莎拉潔西卡派克的一系列機緣，得到在大螢幕上出現的機會，隨著電影的成功，sass & bide 的詢問度也大大提升，因而從此走紅，成為世界知名的時尚品牌。
Sass & bide 提供全範圍的成衣、丹寧及皮草系列，目前在超過 20 個國家的精品商店及高級百貨公司上市，再加上2013年開幕的紐約旗艦店，sass & bide 自己就擁有 20 間以上的門市。
sass & bide is dedicated to the strong, the obscure & the beautiful.
sass & bide is the namesake label of Sarah- Jane Clarke (sass) & Heidi Middleton (bide). A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.
The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition.
sass & bide offers a full range of women’s ready to wear, denim & accoutrement collections. Currently stocked in over 20 countries, the range is available at premium boutiques, exclusive department stores worldwide and now shipping online to NZ, UK & USA.
In 2013, sass & bide will open its first New York flagship store which will join its 20 boutiques located in Australia and New Zealand.